Value Is Key


As a sales professional, it's up to you to effectively communicate value to different stakeholders inside your prospect's business.

The most important conversation with a prospect is the first one. If value isn't central to that conversation, there won't be a second.


Everything you'll learn in this course will prepare you to deliver high value selling conversations.

When you communicate high value, you'll realize higher margin deals and create a sense of urgency for the prospect to act now.

6X Course Curriculum


  Introduction
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  Language of Decision
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  Sales Conversation Roadmap
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  Objections
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  Story
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  Hooks
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  Second Sales Conversation
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Pricing

About the Creator


David Kurkjian is a 35-year sales veteran with success both as a quota carrying rep and sales leader in companies like Bellsouth and CareerBuilder. An engineer by education, David sought after and discovered the secrets to his success by exploring behavioral psychology and understanding the science of human decision making. In 2012, he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value.