In a commoditized world, it's increasingly more difficult to stand out and engage prospects. Once you get their attention, you have one opportunity to convey the value of your product in the first selling conversation.
The resources provide here will equip you to conduct high value early stage selling conversations.
- You'll learn about the buying mind and how your prospects make decisions.
- You'll understand how to build high value conversations for the different stakeholders inside your prospects business.
- You'll be equipped to address the most common objections from your prospects.
We look forward to working with you as you learn and apply the principles and techniques you experience in our courses.
CRO, Software Company
"I have always maintained that those who clarify their value the best win. And David is easily one of the best sales enablement executives to help you do just that.
He puts customers and their needs at the center of every story, and then helps you build and crystallize your unique value proposition around those needs, versus just your feature set.
This makes all the difference in B2B selling, and as a result, we were able to double our revenues at the companies I have worked with over the past several years."
CRO, Cyber Security
"David has a unique capability to deeply understand human behavior and motivations, and how to translate these insights into actions that will allow sales teams to be more effective, strategic, and impactful. "
About the Creator
David Kurkjian is a 35-year sales veteran with success both as a quota carrying rep and sales leader in companies like Bellsouth and CareerBuilder. An engineer by education, David sought after and discovered the secrets to his success by exploring behavioral psychology and understanding the science of human decision making. In 2012, he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value using what he learned about the buying mind.
Featured Products
Additional coaching options coming soon. Make sure and grab a copy of the book, 6X Convert More Prospects to Customers.
